Abstract:

With the significant improvement in the level and quality of agricultural development, creative agriculture, as a new type of agricultural format, is emerging in China, providing strong momentum for high-quality agricultural development and comprehensive rural revitalization. As a demonstration zone for common prosperity, Zhejiang Province has a solid foundation, broad prospects, and significant significance for the development of creative agriculture. Studying the development path of creative agriculture in Zhejiang Province has important practical significance and value. In this study, SWOT analysis method was used to analyze the environmental conditions for the development of creative agriculture in Zhejiang Province on the basis of briefly describing the connotation and development trend of creative agriculture. Starting from the connotation, characteristics, and typical cases of the model, the typical model of creative agriculture development in Zhejiang Province was summarized, and the development path of creative agriculture in Zhejiang Province was deeply explored from the aspects of business entities, cultural excavation, development model, publicity and promotion, organizational leadership, etc.

Key words: creative agriculture, rural revitalization, Zhejiang Province, development path