Abstract:

Promoting the integrated development of agriculture, culture and tourism is a new engine for promoting high-quality development of the rural economy and the revitalization of rural industries. Anji white tea has innovated the “Anji white tea industry+culture” model, achieving the integration of agriculture, culture and tourism as well as the development of the entire industrial chain through the implantation of diverse cultures and the grafting of brands, technologies and multiple business forms. This article systematically distills the integrated development model of culture and tourism for farmers of Anji white tea by analyzing the background, main practices, technical measures and achieved results of the model.

Key words: Anji white tea, integration of agriculture, culture and tourism, development model