Abstract:

Zhejiang Province focuses on the development of rural industries, continuously increases the cultivation of agricultural entrepreneurs, expands the rural talent team, promotes the high-quality development of rural industries, and contributes to the construction of a demonstration area of common prosperity. By means of questionnaire survey and field research, this study collected samples of Zhejiang agricultural entrepreneurs, analyzed the development and existing problems of Zhejiang agricultural entrepreneurs from different levels, studied the entrepreneurial types and interest connection mechanism of agricultural entrepreneurs, and summarized the role and achievements of agricultural entrepreneurs in the upgrading of rural “sweet potato economy” in Zhejiang Province. By introducing new technologies and concepts, agricultural entrepreneurs create new business forms, cultivate new driving forces, integrate primary, secondary and tertiary industries, promote the upgrading of rural industries, build rural brands, drive the development of rural tourism, improve the income level of farmers, effectively promote the upgrading of rural “sweet potato economy”, and inject new impetus into rural revitalization and common prosperity of agriculture and rural areas. At the same time, this paper discusses how to further cultivate and expand the group of agricultural entrepreneurs.

Key words: agricultural entrepreneurs, sweet potato economy, upgrading, countermeasures