doi:10.16178/j.issn.0528-9017.20211157

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因子	测量题项	因子载荷	方差百分比/%
情感体验	带来生活乐趣	0.794	54.382
	使我有一种心情愉悦的感受	0.827
	带给我从未有过的新奇感	0.702
	使我觉得非常快乐	0.756
	带给我一种心灵震撼的感觉	0.668
	带给我暂时逃避现实的感觉	0.744
功能体验	农产品新鲜美味	0.807	10.430
	农产品绿色安全	0.738
	提供的服务优质方便	0.764
	景观设计吸引人	0.698
	农事实践活动非常有趣	0.736
生活方式体验	欢乐丰收节与我的生活方式产生共鸣	0.761	7.364
	参加欢乐丰收节活动适合我的身份	0.778
	参加欢乐丰收节活动符合我的个性	0.814
智力体验	能够了解到一些农业新知识	0.716	5.686
	与其接触激发我去探索自然	0.768
	与其接触引起我的一些思考	0.699

因子	测量题项	因子载荷	方差百分比/%
情感体验	带来生活乐趣	0.794	54.382
	使我有一种心情愉悦的感受	0.827
	带给我从未有过的新奇感	0.702
	使我觉得非常快乐	0.756
	带给我一种心灵震撼的感觉	0.668
	带给我暂时逃避现实的感觉	0.744
功能体验	农产品新鲜美味	0.807	10.430
	农产品绿色安全	0.738
	提供的服务优质方便	0.764
	景观设计吸引人	0.698
	农事实践活动非常有趣	0.736
生活方式体验	欢乐丰收节与我的生活方式产生共鸣	0.761	7.364
	参加欢乐丰收节活动适合我的身份	0.778
	参加欢乐丰收节活动符合我的个性	0.814
智力体验	能够了解到一些农业新知识	0.716	5.686
	与其接触激发我去探索自然	0.768
	与其接触引起我的一些思考	0.699

变量	题项数	Cronbach’s α	CR	AVE
情感体验	6	0.902	0.951	0.821
功能体验	5	0.891	0.895	0.632
生活方式体验	3	0.870	0.872	0.694
智力体验	3	0.900	0.900	0.750
顾客忠诚	5	0.915	0.979	0.902

变量	题项数	Cronbach’s α	CR	AVE
情感体验	6	0.902	0.951	0.821
功能体验	5	0.891	0.895	0.632
生活方式体验	3	0.870	0.872	0.694
智力体验	3	0.900	0.900	0.750
顾客忠诚	5	0.915	0.979	0.902

变量	情感体验	功能体验	生活方式体验	智力体验	顾客忠诚
情感体验	0.906
功能体验	0.650	0.795
生活方式体验	0.600	0.390	0.833
智力体验	0.640	0.370	0.310	0.866
顾客忠诚	0.420	0.360	0.290	0.250	0.949

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