Abstract:

In view of the current problems of low service efficiency and low level of standardization in the tobacco agricultural industry, high production and operation costs of tobacco farmers, untimely information acquisition, and low integration of production, life and ecology in tobacco areas, the study constructed a one-stop agricultural service digital service platform. The platform aimed to serve farmers, used new formats and models of internet economy, integrates tobacco farmers, cooperatives, and third-party institutions, and explored and constructs a "Didi Agricultural Service" service matching model. The platform adopted a multi-layer distributed architecture, with a hierarchical and component-based design method, and selected the B/S architecture, which was composed of five levels, including the basic layer, the data layer, the business layer, the access layer and the user layer, and realized the six functions of policy publicity, business handling, tobacco planting policy, professional services, agricultural services, and technical services, and was applied and promoted in Honghe Prefecture, Yunnan Province. Until November 2021, there were 41 800 registered tobacco farmers and 55 merchant users (including 31 tobacco farmer cooperatives providing professional services), with a total of 427 000 transactions and a transaction volume of 179 million yuan, and the planting cost of 667 m² in the promotion area decreased by 50.48 yuan year-on-year, effectively reducing the planting cost of tobacco farmers. Through the exploration and application of this study, four types of digital service systems have been formed, including professional services, policy services, agricultural services, and technical services, which provide high-quality and convenient production and living services for rural households based on big data, and bridge the digital divide between urban and rural areas.

Key words: one-stop service, mobile internet, tobacco farmer service, digital service system