Analysis on the development and e-commerce strategies of kiwifruit industry in Jiangshan City

doi:10.16178/j.issn.0528-9017.20230788

Abstract

Abstract:

The cultivation of kiwifruit in Jiangshan City reached a certain scale, and on this basis, accelerating industrial integration and increasing industrial added value has gradually become an important direction for the high-quality development of the local kiwifruit industry. In recent years, Jiangshan has improved the quality and yield of kiwifruit through brand cultivation and variety optimization screening. In order to promote the further development of Jiangshan kiwifruit industry, this article explores the current situation and problems in the development of Jiangshan kiwifruit industry and e-commerce strategies. It is suggested to enhance the comprehensive competitiveness of the industry through strengthening supervision, cultivating regional brands, and government policy support, so as to achieve greater results in the entire industry chain of Jiangshan kiwifruit industry in e-commerce development practice, strategic innovation, and digital upgrading.

Key words: kiwifruit, industry, develop, e-commerce, strategy

CLC Number:

YANG Yuanjing, YU Jixuan, ZHOU Xinyi. Analysis on the development and e-commerce strategies of kiwifruit industry in Jiangshan City[J]. Journal of Zhejiang Agricultural Sciences, 2025, 66(1): 274-280.

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