Abstract:

Based on research data of the rural specialty snack industry in Zhejiang Province, this article systematically analyzes its development status and problems, and proposes targeted revitalization paths and policy recommendations. The scale of the rural specialty snack industry in Zhejiang Province is gradually expanding, forming multiple development models. The snack categories are diverse, market awareness is enhanced, and brand building has achieved initial results. At the same time, production technology is constantly innovating, and the number of employees continues to grow. However, the industry still faces problems such as incomplete production standard system, small scale of main body, insufficient brand promotion, and shallow industrial integration. In order to revitalize the rural specialty snack industry, this article proposes paths and policy recommendations such as strengthening top-level design, promoting the development of the entire industry chain, improving snack standards, focusing on technological innovation, vigorously promoting and advertising, and ensuring factor supply. The aim is to cultivate rural specialty snack industry in Zhejiang Province into a market competitive and prosperous industry.

Key words: rural specialty snack, rural industry, brand building, standardization, industrial integration