浙江农业科学

浙江农业科学 ›› 2024, Vol. 65 ›› Issue (8): 1745-1750.DOI: 10.16178/j.issn.0528-9017.20240177

• 专题论述 • 上一篇    下一篇

经营村庄的实践、挑战与对策措施

石贵清1(), 高亚佳2,*(), 江伟琴3, 张明生4   

  1. 1.安吉牧云乡村运营有限公司,浙江 湖州 313300
    2.新昌县委党校,浙江 绍兴 312500
    3.衢州市衢江区建东家庭农场,浙江 衢州 324022
    4.浙江省农业科学院,浙江 杭州 310021
  • 收稿日期:2024-03-05 出版日期:2024-08-11 发布日期:2024-08-21
  • 通讯作者: 高亚佳(1992-),女,河南平舆人,硕士,主要从事区域经济与农村金融研究,E-mail: yajia_Gao@163.com。
  • 作者简介:石贵清(1979-),男,浙江安吉人,本科,E-mail:oscar_shi@163.com。

Practices, challenges, and countermeasures for running a village

SHI Guiqing1(), GAO Yajia2,*(), JIANG Weiqin3, ZHANG Mingsheng4   

  1. 1. Anji Muyun Rural Operation Co., Ltd., Huzhou 313300, Zhejiang
    2. Xinchang County Party School, Shaoxing 312500, Zhejiang
    3. Jiandong Family Farm, Quzhou 324022, Zhejiang
    4. Zhejiang Academy of Agricultural Sciences, Hangzhou 310021, Zhejiang
  • Received:2024-03-05 Online:2024-08-11 Published:2024-08-21

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摘要：

经营村庄已成为美丽乡村向美丽经济转型的时代命题。经营村庄是发展新型农村集体经济,激活乡村资源,丰富乡村业态,促进村民就业与增收的实践路径。文章分析了经营村庄的由来、内涵、趋势及意义,重点剖析浙北H村经营村庄的实践,其主要做法是运营前置、招商先行;品牌打造、人才集聚;全民参与、联农共富。前期通过品牌打造、营地开发、业态拓展等工作,共开发31个项目。2023年H村景区共接待10万人次,产生了较好的经济与社会效益。但运行机制不畅、资源整合不顺、流量逐渐减少、人才严重短缺等问题也较为突出。针对这些挑战,作者提出理清运营架构、重视品牌营销、高效整合资源、强化人才建设等对策建议。

关键词: 经营村庄, 乡村运营, 主要挑战, 对策建议

Abstract:

The management of villages has become an epochal proposition of a beautiful countryside to the beautiful economic transformation. Village management is a practical way to develop new rural collective economy, activate rural resources, enrich rural business forms and promote the employment and income of villagers. This paper analyzes the origin, connotation, trend and significance of village management, focusing on the practice of village management in H village in northern Zhejiang Province participation of the whole people and joint efforts with farmers to achieve common prosperity. In the early stage, 31 projects were developed through village operations, brand building, camp development and business development, and a total of 100 000 visitors were received in 2023 to the H village scenic spot, producing better social and economic benefits. However, there are some problems such as poor operation mechanism, poor integration of resources, gradual decrease of flow and serious shortage of talents. In view of these challenges, the author puts forward some countermeasures and suggestions, such as clarifying the operation structure, attaching importance to brand marketing, integrating resources efficiently and strengthening the construction of talents.

Key words: village management, rural operation, major challenges, countermeasures and suggestions

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