Abstract:

Zhejiang Seed Industry Expo (hereinafter referred to as Zhejiang Seed Expo) has been held for 15 sessions since its first session in 2009. In the past 15 years, Zhejiang Seed Expo has continuously expanded in scale and enriched its content, allowing more and more new varieties such as broccoli, watermelon and melon independently cultivated in Zhejiang to go out of Zhejiang and spread to the whole country. It has also allowed Zhejiang farmers to “encounter” more new varieties from both domestic and international sources, accelerating income growth and prosperity. According to statistics, 80% of the new varieties of melons and vegetables promoted and planted in Zhejiang are introduced from the “big stage” of Zhejiang Seed Expo, injecting vitality into the high-quality development of Zhejiang seed industry. At present, Zhejiang Seed Expo has become a national event for the melon and vegetable seed industry, and is also known as the “first expo of the melon and vegetable seed industry in the Yangtze River Delta” and the “national characteristic exhibition of the melon and vegetable seed industry”. The article reviewed the historical evolution of Zhejiang Seed Expo, analyzed its effectiveness and experience, and explored how to further enhance the brand influence of Zhejiang Seed Expo.

Key words: Zhejiang Seed Industry Expo, experience, effectiveness, enlightenment