Abstract:

The management of villages has become an epochal proposition of a beautiful countryside to the beautiful economic transformation. Village management is a practical way to develop new rural collective economy, activate rural resources, enrich rural business forms and promote the employment and income of villagers. This paper analyzes the origin, connotation, trend and significance of village management, focusing on the practice of village management in H village in northern Zhejiang Province participation of the whole people and joint efforts with farmers to achieve common prosperity. In the early stage, 31 projects were developed through village operations, brand building, camp development and business development, and a total of 100 000 visitors were received in 2023 to the H village scenic spot, producing better social and economic benefits. However, there are some problems such as poor operation mechanism, poor integration of resources, gradual decrease of flow and serious shortage of talents. In view of these challenges, the author puts forward some countermeasures and suggestions, such as clarifying the operation structure, attaching importance to brand marketing, integrating resources efficiently and strengthening the construction of talents.

Key words: village management, rural operation, major challenges, countermeasures and suggestions