Abstract:

Since the construction and implementation of “Zhejiang Farmer Mailbox” in 2005, it has effectively promoted the information into villages and households, promoted the production and marketing of agricultural products, improved the ability of disaster prevention and early warning, strengthened the communication between governments at all levels and farmers, and achieved remarkable results in developing modern agriculture and improving agricultural efficiency. Under the background of digitalization, many functions of farmer mailbox are weakened and need to be upgraded iteratively. This paper mainly expounds the ideas of optimizing and improving the function of the new version of “Zhejiang Farmer Mailbox” from the aspects of consolidating the technical base, promoting application integration, optimizing function layout, strengthening SMS empowerment, and smoothing consultation and answering, and provides countermeasures and suggestions for further exploring the construction of unified entrance of information services in the agricultural and rural areas of Zhejiang Province.

Key words: Zhejiang Farmer Mailbox, digitalization, information services