Abstract:

Quzhou is one of the two major Camellia oleifera production areas in Zhejiang Province. The Camellia oleifera industry has been listed as one of the "three billion-yuan industries" by the municipal government，ushering in a period of rapid development. Through methods such as data collation，extensive surveys，and field research，this study comprehensively analyzes the Camellia oleifera industry in Quzhou from the perspectives of its current status and industrial advantages. The results indicate that the Camellia oleifera industry in Quzhou has a solid foundation，a rational layout，integrated primary，secondary，and tertiary sectors，and significant potential. However，challenges persist，including extensive management leading to low returns，limited new planting areas，difficulties in transforming low-yield plantations，a relatively short industrial chain，and weak brand competitiveness. In response to these issues，this paper proposes countermeasures such as improving the scale of Camellia oleifera management，promoting technological innovation，and implementing a "dual-track" standard system for processing and sales of Camellia oleifera products，aiming to promote the healthy and rapid development of the Camellia oleifera industry in Quzhou.

Key words: Camellia oleifera industry, current development status, development strategies