浙江农业科学

浙江农业科学 ›› 2025, Vol. 66 ›› Issue (11): 2786-2795.DOI: 10.16178/j.issn.0528-9017.20240976

• 农业经济与信息 • 上一篇    下一篇

近郊乡村农文旅融合发展模式与路径研究——以义乌市为例

揭若逸1(), 胡豹2,*()   

  1. 1 浙江农林大学 经济管理学院, 浙江 杭州 311300
    2 浙江省农业科学院 农村发展研究所, 浙江 杭州 310021
  • 收稿日期:2024-12-23 出版日期:2025-11-11 发布日期:2025-12-01
  • 通讯作者: 胡豹(1972—),男,江西九江人,研究员,博士,主要从事农业经济、农村发展战略研究工作,E-mail:jxhubao@sina.com。
  • 作者简介:揭若逸(2000—),女,浙江义乌人,硕士研究生,研究方向为农业经济、农村发展战略,E-mail:205309334@qq.com。

Study on the integrated development model and path of agriculture, culture and tourism in suburban rural areas: a case study of Yiwu City

JIE Ruoyi1(), HU Bao2,*()   

  1. 1 College of Economics and Management, Zhejiang A&F University, Hangzhou 311300, Zhejiang
    2 Institute of Rural Development, Zhejiang Academy of Agricultural Sciences, Hangzhou 310021, Zhejiang
  • Received:2024-12-23 Online:2025-11-11 Published:2025-12-01

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摘要：

发展农文旅融合产业是我国实现乡村振兴的重要途径。近郊乡村作为受城镇化影响最大的特殊农村形态,“文旅融农”是其“最优解”。浙江省在“千万工程”建设期间大量出现了以农文旅融合产业为特色的示范村,其中义乌市成效显著,以义乌为例研究近郊乡村农文旅融合发展模式与路径具有重要意义。本文在解读近郊乡村和农文旅融合内涵的基础上,以李祖村、龙溪村、缸窑村、何斯路村为案例地,提炼了引凤筑巢众创型、群雁齐飞共富型、高能平台支撑型、头雁领航担当型四大模型,并设计了“挖掘特色—主体参与—技术融合—抱团共生”的优化路径。

关键词: 农文旅融合, 近郊乡村, 发展模式与路径, 义乌市

Abstract:

The development of the integrated industry of agriculture, culture and tourism is an important way for China to achieve rural revitalization. As a special rural form most affected by urbanization, the “integration of culture and tourism with agriculture” is the “optimal solution” for suburban villages. During the “Thousand-village Demonstration and Ten-thousand-village Improvement Project” construction period in Zhejiang Province, a large number of demonstration villages featuring the integration of agriculture, culture and tourism emerged. Among them, Yiwu City achieved remarkable results. Taking Yiwu as an example to study the development model and path of the integration of agriculture, culture and tourism in suburban rural areas is of great significance. Based on the interpretation of the connotations of suburban villages and the integration of agriculture, culture and tourism, this article takes Lizu Village, Longxi Village, Gangyao Village and Hesilu Village as case studies, and refines four major models: the “attracting phoenixes to build nests for mass innovation” type, the “geese flying together for common prosperity” type, the “high-capacity platform support” type and the “leading goose poineering” type. It also designs an optimized path of “exploring characteristics-subject participation-technology integration-group coexistence”.

Key words: agricultural-cultural-tourism integration, suburban villages, development models and path, Yiwu City

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