浙江农业科学 ›› 2026, Vol. 67 ›› Issue (3): 771-779.DOI: 10.16178/j.issn.0528-9017.20250827

• 农业经济与信息 • 上一篇    下一篇

农村职业经理人培育模式的探索——基于浙江省千名乡村CEO培养项目的实践分析

陈希莹()   

  1. 浙江经贸职业技术学院 继续教育学院,浙江 杭州 310018
  • 收稿日期:2025-11-10 出版日期:2026-03-11 发布日期:2026-03-30
  • 作者简介:陈希莹,研究方向为乡村振兴、高素质农民培训、继续教育。E-mail:123552271@qq.com
  • 基金资助:
    浙江省教育厅课题(Y202455889)

Exploring the cultivation model for rural professional managers: a practical analysis based on the Thousand Village CEOs Training Program in Zhejiang Province

CHEN Xiying()   

  1. College of Continuing Education,Zhejiang Institute of Economics and Trade,Hangzhou 310018,Zhejiang
  • Received:2025-11-10 Online:2026-03-11 Published:2026-03-30

摘要:

本研究以破解乡村振兴中乡村运营人才“荒漠化”困境为目标,聚焦浙江省千名乡村CEO培养项目的创新实践,系统探索农村职业经理人培育模式。针对现有培训体系中存在的多元协同不足、内容与需求脱节、遴选机制僵化、实践转化薄弱,以及区域联动缺失等问题,该项目构建了“政府-高校-企业-协会”四方协同机制,并创新设计了“四阶段螺旋式”培养路径。实践结果表明,该模式通过协同治理创新、实践浸润培养与数字技术的深度融合,有效解决了人才能力转化和区域协同的难题,为全国农村职业经理人的培育提供了可借鉴的“浙江经验”。

关键词: 农村职业经理人, 乡村CEO, 培养路径

Abstract:

Aiming to address the "desertification" dilemma of rural operation talents in rural revitalization,this study focuses on the innovative practice of the Thousand Village CEOs Training Program in Zhejiang Province to systematically explore the cultivation model for rural professional managers. In response to prevalent issues within existing training systems,such as insufficient multi-party collaboration,disconnection between content and actual needs,rigid selection mechanisms,weak practical application,and lack of regional synergy,the program has established a four-dimensional collaborative mechanism involving "government-university-enterprise-association" and innovatively designed a "four-stage spiral" cultivation path. Practical results demonstrate that this model,through the integration of collaborative governance innovation,immersive practical training,and digital technology,has effectively resolved challenges related to talent competency transformation and regional coordination,providing a replicable "Zhejiang Experience" for cultivating rural professional managers nationwide.

Key words: rural professional manager, village CEO, cultivation pathway

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