Abstract:

Based on field research and resource surveys, this study examines the current status of famous, special, excellent and new agricultural products in Zhejiang Province. The findings reveal that there are abundant resources of high-quality characteristic agricultural products, which are suitable for promoting the high-quality development of famous, special, excellent and new agricultural products. However, the overall development is currently in its infancy. This paper conducts in-depth exploration from the aspects of policy support and brand building, and proposes corresponding measures. The goal is to have the total number of famous, special and excellent, new agricultural products in Zhejiang Province exceed 100 by the end of 2025, enhance the industrial scale and national reputation, and make Zhejiang Province rank among the first in the development of national famous, special, excellent and new agricultural products.

Key words: national famous, special, excellent and new agricultural products, resource survey in Zhejiang Province, development constraints, policy recommendations