Abstract:

Zhejiang Province，as a typical province with small agricultural output and large consumption of agricultural products，has increasingly prominent structural contradictions in the supply and demand of agricultural products. Local agricultural products are facing severe challenges in terms of production costs，market competition，and supply chain collaboration. Based on the actual situation of the agricultural product production and sales system in Zhejiang Province，this article systematically analyzed the core problems existing therein，such as the fragmentation of production entities，the aging structural gap，the high procurement threshold，and the loose interest connection. The study suggested that to establish a regularized production-sales connection mechanism，efforts should be made in a coordinated manner from multiple dimensions，including subject cultivation，digital business for rural development，logistics optimization，brand promotion，and benefit sharing. This article aimed to provide a comprehensive theoretical framework and practical pathway for Zhejiang Province to promote high-quality agricultural development and enhance the market competitiveness of agricultural products，and to offer useful references for the reform and innovation of the modern circulation system of agricultural products in the Yangtze River Delta region and even the whole country.

Key words: agricultural product, production-sales connection, regularized mechanism, high-quality development