Journal of Zhejiang Agricultural Sciences ›› 2026, Vol. 67 ›› Issue (4): 1065-1074.DOI: 10.16178/j.issn.0528-9017.20240884

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The effects of individual characteristics and household endowments on farmers' choice of eco⁃friendly farming practices:evidence from 1 488 survey observations

LIAO Cairong1,2(), ZHANG Rong1,2, YU Hang1,2, CHEN Meiqiu3, LIU Zhixin3()   

  1. 1.School of Economics and Management,Jiangxi Agricultural University,Nanchang 330045,Jiangxi
    2.Rural Revitalization Strategy Research Institute,Jiangxi Agricultural University,Nanchang 330045,Jiangxi
    3.School of Land Resources and Environment,Jiangxi Agricultural University,Nanchang 330045,Jiangxi
  • Received:2024-11-20 Online:2026-04-11 Published:2026-04-17
  • Contact: LIU Zhixin

Abstract:

Farmers' eco-friendly farming practices are crucial for cultivated land quality and food security,and represent an inherent requirement for ecological civilization construction. Based on 1 488 survey observations,the present study employs a Logistic model to analyze the influence of individual characteristics and household endowments on farmers' choice of eco-friendly farming practices. The results indicate that,in terms of individual characteristics,males are more inclined to adopt eco-friendly farming practices,and education level significantly positively affects farmers' adoption decisions.Regarding household endowments,belonging to a dominant clan in the village,joining agricultural cooperatives,and higher cultivated land quality all significantly positively influence farmers' choice of eco-friendly farming practices,while annual household income and number of phones per household have a significant negative correlation with such choice. Based on these findings,it is recommended to strengthen the publicity and promotion of eco-friendly farming knowledge to overcome the "last mile" challenge in technology adoption;emphasize the cultivation of a social atmosphere conducive to eco-friendly farming and build a supportive social network for sustainable production;and establish sound policies and regulations to improve compensation mechanisms for eco-friendly farming practices.

Key words: individual characteristic, household endowment, farmer, eco-friendly farming practice

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