Digital drive for high-quality Chinese bayberry industry in Lanxi：practice of the

doi:10.16178/j.issn.0528-9017.20260105

Abstract

Abstract:

The deep integration of digital technology and the agricultural industry serves as the core driving force for the high-quality development of specialty agriculture. As a geographical indication agricultural product in Lanxi City，Chinese bayberry covers a planting area of nearly 4 666.7 hm²，with an annual output exceeding 4.4×10⁴ t and a comprehensive output value reaching 2 billion yuan. It has become a crucial pillar of the local agricultural economy. However，practical bottlenecks such as weak infrastructure，an aging workforce，and an imperfect quality control system severely restrict the green and high-quality upgrading of the Chinese bayberry industry. To address these challenges，Lanxi has set the goal of becoming “the top county of premium Chinese bayberry nationwide” and adopted digital transformation as the core strategy. Specifically，the city has developed the targeted "Mei"-Hao Lanxi characteristic application and established a tri-integrated system promoting “facility-based cultivation，mechanized production，and digitalized management”. This initiative has formed a tailored solution for empowering the transformation of specialty agricultural product industries through digital means. Taking this application as the research subject，this paper systematically reviewed its development background，core practical approaches，and phased implementation outcomes. It further analyzed existing issues in the current application promotion and proposes optimization strategies，aiming to provide practical experience and theoretical reference for the digital transformation and high-quality development of similar specialty agricultural industries.

Key words: digital-driven, Chinese bayberry industry, "Mei"-Hao Lanxi characteristic application, high-quality development

CLC Number:

S667.6

ZHANG Qi, WANG Rong, TANG Xujun, JIANG Yueyin. Digital drive for high-quality Chinese bayberry industry in Lanxi：practice of the "Mei"-Hao Lanxi platform[J]. Journal of Zhejiang Agricultural Sciences, 2026, 67(6): 1400-1406.

Figures/Tables 1

References 13

[1]	姚莹，雷康琦，范潇博，等. 浙江省杨梅产业高质量发展现状与建议［J］. 中国果树，2025（12）：132-136.
	YAO Y， LEI K Q， FAN X B，et al. Current state and recommendations on high-quality development of the Chinese bayberry industry in Zhejiang Province［J］. China Fruits，2025（12）：132-136.
[2]	张启，戚行江，梁森苗，等. 兰溪杨梅设施栽培发展研究［J］. 浙江农业科学，2023，64（5）：1181-1184.
	ZHANG Q， QI X J， LIANG S M，et al. Study on the development of protected cultivation of Chinese bayberry in Lanxi［J］. Journal of Zhejiang Agricultural Sciences，2023，64（5）：1181-1184.
[3]	姜兴东，赵慧宇，马迪，等. 浙江省杨梅果实品质发展现状探析［J］. 农产品质量与安全，2023（4）：20-25.
	JIANG X D， ZHAO H Y， MA D，et al. Exploration on current situation of quality development of bayberry in Zhejiang Province［J］. Quality and Safety of Agro-Products，2023（4）：20-25.
[4]	陈健，方婷. 新质生产力驱动下政校合作赋能特色农产品品牌打造：以兰溪数字化营销模式打造区域公共品牌为例［J］. 中国品牌与防伪，2026（1）：167-169.
	CHEN J， FANG T. Driven by new quality productivity，the cooperation between government and school empowers the brand building of characteristic agricultural products：taking Lanxi digital marketing model to build regional public brands as an example［J］. China Brand and Anti-Counterfeiting，2026（1）：167-169.
[5]	范如南，张启. 兰溪水果产业的特色发展与思考［J］. 新农村，2022（3）：15-17.
	FAN R N， ZHANG Q. Characteristic development and thinking of Lanxi fruit industry［J］. New Countryside，2022（3）：15-17.
[6]	汤须钧，吴梦娇，冯行利，等. 山地杨梅设施化、机械化、数字化生产技术研究与应用［J］. 浙江农业科学，2024，65（8）：1770-1775.
	TANG X J， WU M J， FENG X L，et al. Research and application of facilities，mechanization，and digital production technology for Chinese red bayberry［J］. Journal of Zhejiang Agricultural Sciences，2024，65（8）：1770-1775.
[7]	浙江省金华市兰溪市农业“双强”行动工作专班办公室. 兰溪杨梅三化融合入选全省智慧农业典型案例［EB/OL］.（2023-03-07）［2025-06-15］.
[8]	邹秀琴，娄钰静，佟伟，等. 杨梅种植技术创新与发展趋势［J］. 中国果树，2025（11）：112-116.
	ZOU X Q， LOU Y J， TONG W，et al. Innovation and development trends in Chinese bayberry cultivation technology［J］. China Fruits，2025（11）：112-116.
[9]	孙鹂，张淑文，俞浙萍，等. 杨梅设施栽培及智能化管理技术研究进展［J］. 浙江农业科学，2024，65（9）：2119-2124.
	SUN L， ZHANG S W， YU Z P，et al. Research progress on the protected cultivation and intelligent management technology of Myrica rubra ［J］. Journal of Zhejiang Agricultural Sciences，2024，65（9）：2119-2124.
[10]	崔月寒. 数字技术融入对农业经济发展的促进作用研究［J］. 中国集体经济，2026（3）：29-32.
	CUI Y H. Research on the promoting effect of digital technology integration on agricultural economic development［J］. China Collective Economy，2026（3）：29-32.
[11]	雷建英，张雪飞，胡卫平，等. 景宁县杨梅产业发展现状与对策［J］. 现代农业科技，2016（6）：314-315.
	LEI J Y， ZHANG X F， HU W P，et al. Present situation and countermeasures of Myrica rubra industry development in Jingning County［J］. Modern Agricultural Science and Technology，2016（6）：314-315.
[12]	胡子聪，舒畅，朱鸿杰，等. 杨梅果实采后品质劣变与保鲜研究进展［J］. 包装工程，2025，46（1）：106-116.
	HU Z C， SHU C， ZHU H J，et al. Research progress on postharvest quality deterioration and preservation of Chinese bayberry fruit［J］. Packaging Engineering，2025，46（1）：106-116.
[13]	刘嫒玲. 智能化转型对农业高质量发展的影响研究［D］. 福州：福建农林大学，2025.
	LIU A L. Research on the influence of industrial intelligence on the high-quality development of agriculture［D］. Fuzhou：Fujian Agriculture and Forestry University，2025.