Abstract:

The development of the integrated industry of agriculture, culture and tourism is an important way for China to achieve rural revitalization. As a special rural form most affected by urbanization, the “integration of culture and tourism with agriculture” is the “optimal solution” for suburban villages. During the “Thousand-village Demonstration and Ten-thousand-village Improvement Project” construction period in Zhejiang Province, a large number of demonstration villages featuring the integration of agriculture, culture and tourism emerged. Among them, Yiwu City achieved remarkable results. Taking Yiwu as an example to study the development model and path of the integration of agriculture, culture and tourism in suburban rural areas is of great significance. Based on the interpretation of the connotations of suburban villages and the integration of agriculture, culture and tourism, this article takes Lizu Village, Longxi Village, Gangyao Village and Hesilu Village as case studies, and refines four major models: the “attracting phoenixes to build nests for mass innovation” type, the “geese flying together for common prosperity” type, the “high-capacity platform support” type and the “leading goose poineering” type. It also designs an optimized path of “exploring characteristics-subject participation-technology integration-group coexistence”.

Key words: agricultural-cultural-tourism integration, suburban villages, development models and path, Yiwu City