Abstract:

As the core actors in the process of agricultural modernization, the entrepreneurial efficiency of new farmers is directly related to the iteration rate of new qulity productive forces in rural area. Based on the sustainable entrepreneurship theory and the agricultural innovation systems framework, an empirical investigation of 723 new farmers across 11 cities and 46 counties in Zhejiang Province revealed their pioneering roles in technology adoption, organizational innovation, and industrial restructuring. However, the entrepreneurial efficiency was still constrained by three endogenous factors, including rural integration obstacles, professional knowledge deficits, and insufficient policy accessibility, as well as three external factors, including the absence of agricultural standards, mismatch of training resources, and lack of industrial positioning. Accordingly, this study proposed a “dual-driven intervention system”, offering critical insights for promoting the healthy development of new-farmers entrepreneurship and promoting the comprehensive rural revitalization.

Key words: new-farmer entrepreneurship, sustainable entrepreneurship theory, agricultural innovation system, dual-driven intervention, rural revitalization