浙江农业科学 ›› 2024, Vol. 65 ›› Issue (8): 1977-1984.DOI: 10.16178/j.issn.0528-9017.20230525

• 农业经济与信息 • 上一篇    下一篇

基于IAD延伸决策模型的浙江农户休闲农业生产行为研究

张安民()   

  1. 湖州职业技术学院,浙江 湖州 313000
  • 收稿日期:2023-05-17 出版日期:2024-08-11 发布日期:2024-08-21
  • 作者简介:张安民,男,河南夏邑人,教授,硕士,研究方向为休闲旅游,E-mail:cheunganman@163.com
  • 基金资助:
    湖州市宣传思想;文化青年英才计划项目(湖市宣发〔2022〕19号)

Research on leisure agriculture production behavior of Zhejiang farmers based on IAD extended decision model

ZHANG Anmin()   

  1. Huzhou Vocational and Technical College, Huzhou 313000,Zhejiang
  • Received:2023-05-17 Online:2024-08-11 Published:2024-08-21

摘要:

基于制度分析与发展框架(IAD)延伸决策模型,利用浙江省2 968户农户的调查数据,分析了户主特征、家庭状况、外部环境和市场服务、经营规则、改革认知等对农户休闲农业生产行为的影响。研究发现,外部环境和市场服务、经营规则、改革认知、户主特征是影响农户是否从事休闲农业生产的显著因素。进一步分析发现,农户早从事和晚从事休闲农业生产的显著性影响因素存在差异;早从事者比较关注休闲农业生产决策自由度和收入预期,晚从事者比较关注休闲农业设施完善程度和补贴获取便利性。因此,要因时因地实行差别化的引导对策,以推进休闲农业合理化和高质量发展。

关键词: 休闲农业生产行为, IAD延伸决策模型, 浙江省, 农户

Abstract:

Based on the institutional analysis and development framework (IAD) extended decision-making model, this study utilized survey data from 2 968 households in Zhejiang Province to analyze the impact of household characteristics, family conditions, external environment and market services, business rules, and reform cognition on the production behavior of leisure agriculture among farmers. The research showed that external environment and market services, business rules, reform awareness, and household head characteristics were significant factors affecting whether farmers engage in leisure agriculture production. Further analysis revealed that there were significant differences in the influencing factors between early and late engagement of farmers in leisure agriculture production; Early adopters were more concerned about the freedom of decision-making and income expectations in leisure agriculture production, while late adopters were more concerned about the completeness of leisure agriculture facilities and the convenience of obtaining subsidies. Therefore, differentiated guidance measures should be implemented according to time and place to promote the rationalization and high-quality development of leisure agriculture.

Key words: leisure agriculture production behavior, IAD extended decision model, Zhejiang Province, farmers

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