浙江农业科学 ›› 2025, Vol. 66 ›› Issue (8): 2060-2064.DOI: 10.16178/j.issn.0528-9017.20250138

• 农业经济与信息 • 上一篇    下一篇

浙江省乡村运营探究

胡晓东(), 潘鹏, 虞柠聪   

  1. 浙江省乡村振兴促进中心,浙江 杭州 310002
  • 收稿日期:2025-02-27 出版日期:2025-08-11 发布日期:2025-09-04
  • 作者简介:胡晓东,从事乡村振兴促进工作,E-mail: 578687@qq.com

Exploration of rural operations in Zhejiang Province

HU Xiaodong(), PAN Peng, YU Ningcong   

  1. Zhejiang Rural Revitalization Promotion Center, Hangzhou 310002, Zhejiang
  • Received:2025-02-27 Online:2025-08-11 Published:2025-09-04

摘要:

深化以“千万工程”为统领牵引缩小“三大差距”、扎实推进共同富裕先行示范,乡村运营具有重要助力作用。该研究通过对浙江5个设区市、22个县(市、区)、80余个行政村的乡村运营工作推进情况进行全面深入分析,将当前浙江乡村运营现状归纳为“北兴、东进、西特、南启”格局,并梳理提炼了乡村运营5大模式,同时针对当前乡村运营存在的问题,提出了全面构建乡村运营的目标体系、工作体系、政策体系和评价体系四大体系,为优化乡村运营顶层设计、加强乡村运营人才队伍建设、促进乡村运营工作健康发展提供借鉴和参考。

关键词: 乡村运营, 格局, 模式, 对策建议

Abstract:

Deepening the “Demonstration of One Thousand Villages, Improvement of Ten Thousand Villages” as the guiding force to narrow the “three major gaps” and solidly promoting the demonstration of common prosperity, rural operation plays an important role in assisting. This study conducted a comprehensive and in-depth analysis of the progress of rural operation work in 5 prefecture level cities, 22 counties (cities, districts), and more than 80 administrative villages in Zhejiang Province. The current situation of rural operation in Zhejiang Province was summarized into the “Northern Revitalization, Eastern Advancement, Western Distinctive Development, Sounthern Pioneering Momentum” pattern, and five major models of rural operation were summarized and extracted. At the same time, in response to the existing problems in rural operation at present, four major systems for the comprehensive construction of rural operation, namely the goal system, work system, policy system and evaluation system, have been proposed, providing reference and guidance for optimizing the top-level design of rural operation, strengthening the construction of the rural operation talent team and promoting the healthy development of rural operation work.

Key words: rural operation, structure, mode, countermeasures and suggestions

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