Abstract:

Agricultural branding is an important measure of agricultural and rural modernization, and agricultural brand building is the core driving force of rural revitalization. In order to further promote the high-quality development of agricultural brand in Lishui City, the current situation of agricultural brand in Lishui City is sorted out, and relevant suggestions are put forward in view of the problems existing in the brand construction, such as the lack of industrial base support ability, the weak strength of the main body of brand construction, and the lack of brand management and maintenance, so as to promote the agricultural brand construction in Lishui City to make new breakthroughs.

Key words: agricultural brand, brand building, agricultural subject, Lishui City