浙江农业科学

浙江农业科学 ›› 2025, Vol. 66 ›› Issue (1): 274-280.DOI: 10.16178/j.issn.0528-9017.20230788

• 农业经济与信息 • 上一篇    

江山市猕猴桃产业发展及电商化策略探析

杨远晶1(), 余纪萱2, 周欣怡3   

  1. 1.江山市数字乡村和教育培训中心,浙江 江山 324100
    2.中共江山市委组织部,浙江 江山 324100
    3.江山市峡口镇人民政府,浙江 江山 324116
  • 收稿日期:2023-08-02 出版日期:2025-01-11 发布日期:2025-01-14
  • 作者简介:杨远晶(1969—),女,浙江江山人,高级农艺师,从事农村信息化、农民培训及农技推广工作,E-mail:abcd8321@sina.com。

Analysis on the development and e-commerce strategies of kiwifruit industry in Jiangshan City

YANG Yuanjing1(), YU Jixuan2, ZHOU Xinyi3   

  1. 1. Jiangshan City Digital Village and Education and Training Center, Jiangshan 324100, Zhejiang
    2. Jiangshan Municipal Party Committee Organization Department of the Communist Party of China, Jiangshan 324100, Zhejiang
    3. People's Government of Xiakou Town of Jiangshan City, Jiangshan 324116, Zhejiang
  • Received:2023-08-02 Online:2025-01-11 Published:2025-01-14

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摘要：

江山市猕猴桃种植已具有一定规模,在此基础上加快产业融合发展、提高产业附加值,已逐渐成为当地猕猴桃产业高质量发展的重要方向。近年来,江山经过品牌培育和品种优化筛选,猕猴桃品质和产量都有所提高。为促进江山猕猴桃产业进一步发展,该文探讨了江山猕猴桃产业发展和电商化策略方面的现状和问题,建议通过加强监管、培育区域品牌和政府政策支持等方法,提升产业综合竞争力,让江山猕猴桃产业在电商化发展实践、策略创新、数字化提升等全产业链上取得更大成效。

关键词: 猕猴桃, 产业, 发展, 电商化, 策略

Abstract:

The cultivation of kiwifruit in Jiangshan City reached a certain scale, and on this basis, accelerating industrial integration and increasing industrial added value has gradually become an important direction for the high-quality development of the local kiwifruit industry. In recent years, Jiangshan has improved the quality and yield of kiwifruit through brand cultivation and variety optimization screening. In order to promote the further development of Jiangshan kiwifruit industry, this article explores the current situation and problems in the development of Jiangshan kiwifruit industry and e-commerce strategies. It is suggested to enhance the comprehensive competitiveness of the industry through strengthening supervision, cultivating regional brands, and government policy support, so as to achieve greater results in the entire industry chain of Jiangshan kiwifruit industry in e-commerce development practice, strategic innovation, and digital upgrading.

Key words: kiwifruit, industry, develop, e-commerce, strategy

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